NEW RESEARCH REVEALS THE NATURAL POWERS OF MERINO

September 2016

 New Clinical Research Reveals Benefits of wearing Superfine Merino Wool For Children With Eczema-Prone Skin

Ideal for layering under uniforms once the cold arrives, Smalls, lovemysmalls.com, are a Back To School essential and fashion basic. And, coinciding with this busy Back To School time, Smalls is partnering with The Campaign For Wool to raise awareness of the proven benefits of Merino wool for eczema-prone skin. New clinical research conducted in Australia[i] has revealed that superfine Merino wool reduces the severity of eczema in children.

In the first clinical trials examining the effects of superfine Merino wool on atopic dermatitis, Australian researchers[ii] found that superfine Merino wool clothing reduced the severity of pediatric mild-moderate atopic dermatitis. The study concludes that traditional management guidelines classing all wool-based clothing as irritants should be modified to include superfine merino wool as a recommended clothing choice in childhood atopic dermatitis.

 Eczema sufferers have particularly sensitive skin, often believing they are allergic to wool. However these Australian studies demonstrate the superfine Merino garments are well tolerated by eczema sufferers and are indeed beneficial, with a reduction in eczema symptoms being seen after 3 to 4 weeks of changing to superfine Merino base layers garments.

 Campaign For Wool comments: “We’re really excited that this new study is challenging the common misconception is that wool is an irritant and exacerbates itchy and dry skin. The new research findings may help change the public perception of wool, describing it as not only a low allergy risk but also a low irritant with a therapeutic effect.”

Smalls Co-Founder, Emma-Jane Adam, explains: “Our Merino really is skin loving; it’s super-smooth and hypoallergenic. What’s more, Smalls’ Zque approved Merino won’t irritate the skin, antistatic fibres repel dust and as it’s breathable, it keeps the skin dry and less prone to eczema. We’ve heard some rave reviews from some Smalls customers over the past couple of years with eczema-prone children saying things like: “I never knew that something as natural and simple as dressing my daughter in Merino wool would have such an impact on her eczema”.

Cat Pharo, Smalls Co-Founder adds: “The Back to School season can herald a time of year when the change of seasons, colder weather and central heating can really take their toll on little ones’ delicate skin. Smalls uses 100% super fine Merino wool, which is excellent for children and babies, keeping them cool when it’s hot and warm when it’s cold. Like we say, “No matter what’s happening outside, you’ll know they’re happy underneath it all”.”

 

[i] Research was conducted by the Murdoch Children’s Research Institute and the Queensland Institute of Dermatology

 

ecofashion kids national eczema week 2016 press

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